<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" >

<channel><title><![CDATA[PUBLIC TALKS - Blog]]></title><link><![CDATA[https://www.mybrainduringtheday.com/blog]]></link><description><![CDATA[Blog]]></description><pubDate>Fri, 04 Apr 2025 21:44:51 +0100</pubDate><generator>Weebly</generator><item><title><![CDATA[What is love? Science kinda has the answer]]></title><link><![CDATA[https://www.mybrainduringtheday.com/blog/what-is-love-science-kinda-has-the-answer]]></link><comments><![CDATA[https://www.mybrainduringtheday.com/blog/what-is-love-science-kinda-has-the-answer#comments]]></comments><pubDate>Tue, 19 Jan 2021 18:34:38 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.mybrainduringtheday.com/blog/what-is-love-science-kinda-has-the-answer</guid><description><![CDATA[Is love an emotion, an urge, brain chemistry, or something else entirely? It’s the one question that has dominated our&nbsp;culture&nbsp;and&nbsp;relationships&nbsp;for millions of years. But what is love? It's powerful enough to drive us to create new life or to destroy it, but while countless books, poems, films, plays, and careers have been made out of trying to decipher it, or at least represent it, can we pin down what it actually is?WIRED asks neuroscientist&nbsp;Gabija Toleikyte&nbsp;an [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-image wsite-image-border-none" style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"><a><img src="https://www.mybrainduringtheday.com/uploads/2/6/5/1/26515057/love_orig.jpg" alt="Picture" style="width:auto;max-width:100%"></a><div style="display:block;font-size:90%"></div></div></div><div class="paragraph"><span>Is love an emotion, an urge, brain chemistry, or something else entirely? It&rsquo;s the one question that has dominated our&nbsp;</span>culture<span>&nbsp;and&nbsp;</span>relationships<span>&nbsp;for millions of years. But what is love? It's powerful enough to drive us to create new life or to destroy it, but while countless books, poems, films, plays, and careers have been made out of trying to decipher it, or at least represent it, can we pin down what it actually is?</span></div><div><!--BLOG_SUMMARY_END--></div><div class="paragraph"><span>WIRED asks neuroscientist&nbsp;</span>Gabija Toleikyte<span>&nbsp;and biological anthropologist&nbsp;</span>Helen Fisher<span>&nbsp;for their take.<br></span><font size="4"><br>What is love?</font>Both scientists agreed that love is not something that can be controlled, curated or switched on or off. Instead, it arises from the depths of our subconscious. &ldquo;Our subconscious mind has about ten times more information than our rational brain,&rdquo; Toleikyte told WIRED. &ldquo;So when we actually fall in love with a person it might seem like quite a momentary experience, however the brain is working really hard to compute and to produce that feeling.&rdquo; This is what Fisher labels romantic love, something she somewhat unromantically describes as &ldquo;a basic drive that evolved millions of years ago in order to enable us and focus our attention on just one partner and start the mating process.&rdquo; So it's a complex series of computations of the subconscious brain that gives us an emotional experience we can&rsquo;t control.<br><br><strong><font size="4">How can we tell if what we&rsquo;re feeling is&nbsp;<em>definitely</em>&nbsp;love?<br></font></strong>Everything about the beloved takes on special meaning, said Fisher. &ldquo;The car they drive is different from every car in the parking lot. The street they live on, the house they live in, the books they like, everything about this person becomes special.&rdquo; While you might be able to list what you don&rsquo;t like about them, you have an ability to sweep this aside and focus on the positive. Then there&rsquo;s the intense energy and mood swings brought about by love - elation when things are going well, to terrible despair when they don&rsquo;t text, write or invite you out.<br><br>Physically, love causes a dry mouth, a feeling of butterflies in the stomach, weak knees, separation anxiety, and craving for sex as well as an emotional union. &ldquo;You want them to call, to write, and there&rsquo;s an intense motivation to win the person - what people will do when they are in love is quite remarkable,&rdquo; Fisher said.&#8203;<br><strong></strong><br><span></span></div><div class="paragraph" style="text-align:center;"><font size="5">"Love evolved to allow us to start the mating process with a certain individual in order to send our DNA into tomorrow"</font><br><font size="3">Gabija Toleikyte, neuroscientist</font></div><div class="paragraph"><span>In one study conducted by Fisher, 17 new lovers (ten women and seven men) who had been happily in love for around seven and a half months, had their brains scanned. The scans showed activity in the ventral tegmental area, a region of the brain that makes dopamine and sends the stimulant to other areas. &ldquo;This factory is part of the brain&rsquo;s reward system, the brain network that generates wanting, seeking, craving, energy, focus and motivation,&rdquo; Fisher writes. This, she found, means lovers are &lsquo;high&rsquo; on a natural speed.</span><br></div><div><div id="545549521541385819" align="center" style="width: 100%; overflow-y: hidden;" class="wcustomhtml"><iframe width="560" height="315" src="https://www.youtube.com/embed/OYfoGTIG7pY" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div></div><div class="paragraph"><strong><font size="4"><br>Does love last forever?</font></strong>From the&nbsp;honeymoon period&nbsp;to the&nbsp;seven year itch, there are plenty of theories that suggest love is not meant to, or even&nbsp;<em>can</em>&nbsp;last. But Toleikyte suggests it depends on how we look at it. Love as an emotion, she said, has follow-on effects: a deep connection between people leads to commitment and certain habits, and establishes boundaries where people identify themselves as part of a relationship. &ldquo;So love as a greater experience can last. But if any steps have been compromised, for example someone learns that a person is completely different to who we got to know, that can change the experience.&rdquo; She said at an emotional level, love is still a function of brain chemistry which is changing all the time. &ldquo;Sometimes we&rsquo;re not capable of feeling emotions such as love, sometimes we go through flat moments where we can&rsquo;t feel anything.&rdquo;<br>Fisher said a study she conducted proved that it can last forever (or at least after a couple of decades of marriage). In one study, 15 people in their 50s and 60s who told Fisher they were in love after an average of 21 years of marriage, were put into a brain scanner. What she found was that some of the brain circuits, the basic brain pathways for intense romantic love, were still active. &ldquo;These long term partners still feel some of the early stage intense feelings of romantic love, so yes, it is possible,&rdquo; she said, although with a caveat - &ldquo;you have to pick the right person&rdquo;.<br><br><strong><font size="4">Does love at first sight exist?</font></strong><br>Toleikyte and Fisher are both confident that yes, love at first sight does exist and more than that, it's easy to prove.<br><br>Toleikyte is a living example. She and her husband fell in love straight away, getting married after one year of dating. &ldquo;I think both our brains computed that this person somehow hit each other&rsquo;s sweet spots of our love centres and from that very moment we were fully committed to each other,&rdquo; she said. But, it's not something you can or should go looking for she said. It does not matter one way or another - sometimes it just happens.<br>Fisher likens love to the fear system of the brain. &ldquo;Fear can be activated at any time, so can anger, so can joy, so can sadness, so can this basic feeling of romantic love.&rdquo; Not only does it occur, but Fisher said it has probably evolved to occur rapidly for a specific reason: our ancestors lived together in small groups and did not run into that many people very often. &ldquo;So if there&rsquo;s a young girl, she&rsquo;s pulled up to a waterhole with her family and she sees a cute boy on the other side of the waterhole, it's adaptive to feel instant attraction to him because they didn&rsquo;t constantly mingle with other people.&rdquo;<br><br><strong><font size="4">Are there different types of love?</font></strong><br>Toleikyte thinks not. From a neurological perspective, love from person to person is not that different, even though the journey to get there almost certainly is. &ldquo;Sometimes it takes a very long time for people to be together and develop love for each other and sometimes its immediate, sometimes it can be hot and cold, so we give different names to those experiences.&rdquo;<br><br>Fisher believes there are three different brain systems all geared toward mating and reproduction - the sex drive, feelings of intense romantic love, and feelings of deep attachment - which she said are often mistaken as phases but can actually be activated in any pattern and exist simultaneously. &ldquo;That it starts with the sex drive and then moves to romantic love and then turns into attachment, that&rsquo;s not true,&rdquo; she said. &ldquo;You can start with a deep attachment to somebody in college, or at work or in your social circle and then times change and things happen and suddenly you fall in love with the person.&rdquo;<br><br><strong>What purpose does love serve?</strong><br>It's all about survival, said Toleikyte. &ldquo;You can&rsquo;t survive on your own in the African Savanna, you can&rsquo;t survive in the jungle on your own. So perhaps love or any other emotional attachment has been serving us to be good to each other, to be selfless sometimes, and to really take into account other people&rsquo;s needs.&rdquo;<br>&#8203;<br>Fisher agrees that love came about millions of years ago to advance the species. &ldquo;It evolved to start the mating process. 97 per cent of mammals do not pair up to rear their young, but human beings do,&rdquo; she said. &ldquo;Human pair bonding evolved about four million years ago and along with that this brain system of romantic love evolved to allow us to start the mating process with a certain individual in order to send our DNA into tomorrow.&rdquo;</div><span class='imgPusher' style='float:left;height:0px'></span><span style='display: table;width:auto;position:relative;float:left;max-width:100%;;clear:left;margin-top:0px;*margin-top:0px'><a><img src="https://www.mybrainduringtheday.com/uploads/2/6/5/1/26515057/published/wired.jpg?1611082057" style="margin-top: 10px; margin-bottom: 10px; margin-left: 0px; margin-right: 10px; border-width:0; max-width:100%" alt="Picture" class="galleryImageBorder wsite-image"></a><span style="display: table-caption; caption-side: bottom; font-size: 90%; margin-top: -10px; margin-bottom: 10px; text-align: center;" class="wsite-caption"></span></span><div class="paragraph" style="display:block;"><span><br>&#8203;Article from WIRED - <a href="https://www.wired.co.uk/article/what-is-love" target="_blank">Original article</a></span></div><hr style="width:100%;clear:both;visibility:hidden;">]]></content:encoded></item><item><title><![CDATA[How To Cope With Hope And Uncertainty: 'I’ve Conditioned My Brain Not To Get Excited About Things I Usually Look Forward To']]></title><link><![CDATA[https://www.mybrainduringtheday.com/blog/how-to-cope-with-hope-and-uncertainty-ive-conditioned-my-brain-not-to-get-excited-about-things-i-usually-look-forward-to]]></link><comments><![CDATA[https://www.mybrainduringtheday.com/blog/how-to-cope-with-hope-and-uncertainty-ive-conditioned-my-brain-not-to-get-excited-about-things-i-usually-look-forward-to#comments]]></comments><pubDate>Mon, 18 Jan 2021 14:02:34 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.mybrainduringtheday.com/blog/how-to-cope-with-hope-and-uncertainty-ive-conditioned-my-brain-not-to-get-excited-about-things-i-usually-look-forward-to</guid><description><![CDATA[       &#8203;I was supposed to go to seven 40th birthday celebrations in 2020, one of them my own. I also had one wedding and two mini breaks in my diary by the time March rolled around and set fire to the idea of plans altogether.      Comparatively speaking, I know that&rsquo;s nothing, but after nine long months of cancellations, lowered expectations and being unable to hug my shielding father, the ongoing pandemic has had a psychological impact even on people like me who count themselves am [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a> <img src="https://www.mybrainduringtheday.com/uploads/2/6/5/1/26515057/gettyimages-691571067_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph">&#8203;<span style="color:rgb(22, 22, 22)">I was supposed to go to seven 40th birthday celebrations in 2020, one of them my own. I also had one wedding and two mini breaks in my diary by the time March rolled around and set fire to the idea of plans altogether.</span></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph"><span>Comparatively speaking, I know that&rsquo;s nothing, but after nine long months of cancellations, lowered expectations and being unable to hug my shielding father, the ongoing pandemic has had a psychological impact even on people like me who count themselves among the fortunate ones. 2020 was the year of thinking small, and remaining ready for restrictions to tighten while staying vigilant (read: stressed) even during the brief periods we&rsquo;ve been allowed to socialise or move around the country.<br /></span><br /><span>But with the Pfizer/BioNTech vaccine already being rolled out and others on the way, the last few weeks of 2020 gave rise to an unfamiliar sensation: hope. After months of one step forward and two steps back, we were assured that change was genuinely coming.</span><br /><br /><span style="color:rgb(22, 22, 22)">So why don&rsquo;t I feel, well, more joyous about it? Firstly, obviously because the news about rising cases and lockdown can make it feel like things are actually getting worse. But also because my overriding emotion is currently anxiety, the feeling that I shouldn&rsquo;t be too optimistic lest I &lsquo;jinx it&rsquo;.</span><br /><br /><span>When in December I was invited to a birthday drink with a friend in February, what was my thought? Better not to make the plan because who knows what tier we&rsquo;ll be in by then (turns out I was right). Recent research suggests 6 in 10 Brits were planning trips for 2021, but I can&rsquo;t even imagine that. I&rsquo;ve conditioned my brain not to get excited about the things I usually look forward to.<br /></span><br /><span>Maggie, a self-employed single mum in Bristol, feels the same. 'I struggled with feeling vulnerable through all of this, both financially and coping on my own with a young son,' she says. 'At first I got through it by thinking about it in chunks: 12 weeks of lockdown and then things will be better; get to September when the kids go back to school and I will have more availability to work again. We have got through each stage, but there&rsquo;s always been something else to contend with, like the schools shutting at short notice when a bubble bursts. One of my clients is now considering placing everyone on furlough as their income remains depleted and I don&rsquo;t know if they will keep me on. The sheer long-termed-ness of it mean I&rsquo;m all about "head down and get through", which doesn&rsquo;t allow for forward thinking or excitement.'<br /><br /></span><span>Whenever our brain focuses on things that are not in our control, anxiety is a normal side effect,' says Dr Gabija Toleikyte, author of&nbsp;<a href="https://amzn.to/38h3mcr" target="_blank">Why the F*ck Can&rsquo;t I Change?: Insights from a neuroscientist to show that you can</a>&nbsp;(out 21 January; BookOuture). 'For example, focusing on climate change or whether the vaccine is going to be effective.'</span><br /><span></span><span>And of course, there&rsquo;s nothing inherently wrong with negative emotions, particularly when things&nbsp;<em>are</em>&nbsp;tough. The backlash against toxic positivity has taken the pressure off to emit &lsquo;good vibes only&rsquo; because no amount of them can stop the spread of a highly contagious and deadly virus.</span><br /><span></span><span>'Toxic positivity is basically denial,' agrees Dr Toleikyte. 'If we think too positively then we might not take the necessary precautions for how things are now. However, you can say "I hope I get to go to my friend&rsquo;s birthday" while acknowledging we need to be careful. What&rsquo;s not healthy is postponing your life until&nbsp;[you get]&nbsp;a vaccine, because that&rsquo;s saying you&rsquo;ll only be happy if this one thing happens. A better way around it is to focus on the steps you can control to keep yourself safe, adjust to change and be in the best position once the vaccine is&nbsp;[available to you]&nbsp;so you can take advantage of it.'<br /><br />So what does that mean in practical terms? 'Getting into the habit of telling your brain when things&nbsp;<em>are</em>&nbsp;OK,' says Dr Toleikyte. 'A very simple way of doing this is asking yourself daily, "what went well today?" and writing it down. If yesterday you couldn&rsquo;t get any work done because you were so anxious but today you sent two emails that&rsquo;s a little reminder that actually things have improved, as opposed to "everything is shit".'</span><br /><span></span><span>It&rsquo;s also important to create 2021 goals that are not dependent on how the virus is going. 'It&rsquo;s natural to ask for things we can&rsquo;t have and to completely ignore the things we can, so we must reframe,' says Dr Toleikyte. She advises thinking creatively about how to fulfil our emotional needs without attaching it to a specific event.</span><br /><span></span><span>So OK, that drink in future may well morph into a one-on-one walk or a phone call, but it could also, just maybe, become six friends meeting&nbsp;<em>inside</em>&nbsp;a restaurant. Either way, planning to make a connection with my friend of any sort on that date will provide a mental boost. And that&rsquo;s definitely one for the &lsquo;what went well today?&rsquo; list.</span><br /><span></span></div>  <span class='imgPusher' style='float:left;height:0px'></span><span style='display: table;width:auto;position:relative;float:left;max-width:100%;;clear:left;margin-top:0px;*margin-top:0px'><a><img src="https://www.mybrainduringtheday.com/uploads/2/6/5/1/26515057/published/logo-grazia.png?1611081083" style="margin-top: 10px; margin-bottom: 10px; margin-left: 0px; margin-right: 10px; border-width:0; max-width:100%" alt="Picture" class="galleryImageBorder wsite-image" /></a><span style="display: table-caption; caption-side: bottom; font-size: 90%; margin-top: -10px; margin-bottom: 10px; text-align: center;" class="wsite-caption"></span></span> <div class="paragraph" style="display:block;"><br />&nbsp;&nbsp;<span>Article from GRAZIA - <a href="https://graziadaily.co.uk/life/books/hope-optimism-uncertainty-vaccine-covid-helen-whitaker/" target="_blank">Original article</a></span></div> <hr style="width:100%;clear:both;visibility:hidden;"></hr>]]></content:encoded></item><item><title><![CDATA[My Motivation Is At an All-time Low. How Can I Master My To-Do List?]]></title><link><![CDATA[https://www.mybrainduringtheday.com/blog/lorem-ipsum-dolor-sit-amet-2]]></link><comments><![CDATA[https://www.mybrainduringtheday.com/blog/lorem-ipsum-dolor-sit-amet-2#comments]]></comments><pubDate>Sat, 16 Jan 2021 10:12:29 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.mybrainduringtheday.com/blog/lorem-ipsum-dolor-sit-amet-2</guid><description><![CDATA[       As a tumultuous 2020 draws to a close, we&rsquo;d forgive you for wanting to give your&nbsp;brain&nbsp;a well-deserved break. But at this time of year, snowballing Yuletide chores can easily become an avalanche. That&rsquo;s why our gift to you is a mental hack that&rsquo;ll help you avoid starting 2021 buried beneath all the jobs you&rsquo;ve not got round to yet.      "Take 10 seconds to figure out how each task aligns with something meaningful," advises neuroscientist and productivity  [...] ]]></description><content:encoded><![CDATA[<div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0px;margin-right:0px;text-align:center"> <a> <img src="https://www.mybrainduringtheday.com/uploads/2/6/5/1/26515057/article-3_orig.jpg" alt="Picture" style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%"></div> </div></div>  <div class="paragraph" style="text-align:left;">As a tumultuous 2020 draws to a close, we&rsquo;d forgive you for wanting to give your&nbsp;brain&nbsp;a well-deserved break. But at this time of year, snowballing Yuletide chores can easily become an avalanche. That&rsquo;s why our gift to you is a mental hack that&rsquo;ll help you avoid starting 2021 buried beneath all the jobs you&rsquo;ve not got round to yet.<br /></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph"><span>"Take 10 seconds to figure out how each task aligns with something meaningful," advises neuroscientist and productivity specialist Gabija Toleikyte. "For instance, if the idea of lengthy queues for your partner's&nbsp;present&nbsp;is a drag, think about how being a good husband is important to you." That might sound like self-help talk, but it&rsquo;s a strategy based on sound science.</span></div>  <div class="paragraph" style="text-align:center;"><strong><span><font size="4">"Reframing a task as something you want to do makes you 24% more likely to succeed"</font></span></strong></div>  <div class="paragraph">A 2008 study by researchers from McGill University, the University of Ottawa and the University of Massachusetts found that reframing a task as something you want to do, rather than have to do, makes you 24% more likely to succeed.<br /><br /><span>"When we do things that align with our values, it supplies our mind&rsquo;s primal systems with dopamine. This is the foundation of&nbsp;</span>motivation<span>," Toleikyte says. To sustain this productive drive, however, the prefrontal cortex &ndash; your mind's concentration centre &ndash; requires an occasional short pit stop.</span><br /><br /><span></span></div>  <span class='imgPusher' style='float:left;height:0px'></span><span style='display: table;width:auto;position:relative;float:left;max-width:100%;;clear:left;margin-top:0px;*margin-top:0px'><a><img src="https://www.mybrainduringtheday.com/uploads/2/6/5/1/26515057/published/men-s-health-logo-black-700x156.png?1611080948" style="margin-top: 10px; margin-bottom: 10px; margin-left: 0px; margin-right: 10px; border-width:0; max-width:100%" alt="Picture" class="galleryImageBorder wsite-image" /></a><span style="display: table-caption; caption-side: bottom; font-size: 90%; margin-top: -10px; margin-bottom: 10px; text-align: center;" class="wsite-caption"></span></span> <div class="paragraph" style="display:block;"><span><br />&#8203;Article from Men'sHealth - <a href="https://www.menshealth.com/uk/mental-strength/a34999790/fix-low-motivation-tips/" target="_blank">Original article</a></span></div> <hr style="width:100%;clear:both;visibility:hidden;"></hr>]]></content:encoded></item><item><title><![CDATA[Struggling to be productive at work? Take a neuroscientist's advice]]></title><link><![CDATA[https://www.mybrainduringtheday.com/blog/struggling-to-be-productive-at-work-take-a-neuroscientists-advice]]></link><comments><![CDATA[https://www.mybrainduringtheday.com/blog/struggling-to-be-productive-at-work-take-a-neuroscientists-advice#comments]]></comments><pubDate>Sat, 16 Jan 2021 09:55:35 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.mybrainduringtheday.com/blog/struggling-to-be-productive-at-work-take-a-neuroscientists-advice</guid><description><![CDATA[ &#8203;&#8203;Do you ever struggle to get things done? Do you sometimes feel your brain is not as sharp any more? Did you used to read books and now find it challenging to even finish a short article in a newspaper?&nbsp;       Most of us will have answered yes to those questions. As a neuroscientist, I can tell you feeling this way is normal. The truth is that over time, our brains are shaped by our experiences, due to something called activity-dependent brain plasticity. That means if you are [...] ]]></description><content:encoded><![CDATA[<span class='imgPusher' style='float:left;height:0px'></span><span style='display: table;width:auto;position:relative;float:left;max-width:100%;;clear:left;margin-top:0px;*margin-top:0px'><a><img src="https://www.mybrainduringtheday.com/uploads/2/6/5/1/26515057/5123_orig.jpg" style="margin-top: 5px; margin-bottom: 10px; margin-left: 0px; margin-right: 10px; border-width:1px;padding:3px; max-width:100%" alt="Picture" class="galleryImageBorder wsite-image" /></a><span style="display: table-caption; caption-side: bottom; font-size: 90%; margin-top: -10px; margin-bottom: 10px; text-align: center;" class="wsite-caption"></span></span> <div class="paragraph" style="display:block;"><br /><br /><br />&#8203;<br /><br /><span style="color:rgb(18, 18, 18)">&#8203;Do you ever struggle to get things done? Do you sometimes feel your brain is not as sharp any more? Did you used to read books and now find it challenging to even finish a short article in a newspaper?&nbsp;</span><br /></div> <hr style="width:100%;clear:both;visibility:hidden;"></hr>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph"><span style="color:rgb(18, 18, 18)">Most of us will have answered yes to those questions. As a neuroscientist, I can tell you feeling this way is normal. The truth is that over time, our brains are shaped by our experiences, due to something called activity-dependent brain plasticity. That means if you are constantly shifting your attention from one activity to another, your brain attention systems will find it harder to focus. That has an impact on our productivity.</span><br /><br /><span style="color:rgb(18, 18, 18)">My brain is no exception. During my PhD, I faced real problems with procrastination and multitasking. In fact, my friends keep joking that I started my coaching business as a way to put off writing my thesis. Now, I work with clients starting all sorts of exciting projects, but who keep getting distracted when they are faced with challenges. As a result, their brains become less productive over time, which just feeds the procrastination cycle. As mysterious and wonderful as the brain is, there are some rules you need to obey to boost its productivity.</span><br /><br /><font size="4"><strong>1 Take regular breaks</strong></font><br /><span>As with any machinery, the brain needs both active and down time. During the active phase, neurons use nutrients, delivered by blood to your brain, to function well. But when we are tired or stressed, those nutrients are shifted to the most vital organs. This leaves our more sophisticated brain networks, such as the ones involved in creative ideas, sound decision-making or learning new information, starved and means our performance declines.</span><br /><br /><span>Neurons also use chemicals called neurotransmitters to communicate with each other, which need to be replenished. If you want to maintain your performance throughout the day, take frequent breaks &ndash; 10 minutes every hour is ideal. Your brain is in its most energetic state in the mornings, so schedule challenging activities at the start of the day, or right after a break.</span><br /><br /><font size="4"><strong>2 Reduce stress</strong></font><br /><span>During stress, the brain and body chemistry changes to create a &ldquo;fight or flight&rdquo; mode, which prepares the body to escape from the real or imagined danger. Your heart starts beating fast, your digestion and immune systems are blocked, blood rushes into the limbs and your brain energy supply is reduced. This particularly affects the prefrontal cortex, which is responsible for rational thinking, sound decision-making and problem-solving. It also controls critical evaluation, so we often don&rsquo;t realise how poorly we&rsquo;re doing. Breathing exercises and daily meditation can help fight stress, as can getting enough sleep, reducing coffee intake and taking physical exercise.</span><br /><br /><strong><font size="4">3 Stop multitasking</font></strong><br /><span style="color:rgb(18, 18, 18)">From the brain&rsquo;s perspective, there is no such thing as multitasking. The brain can only fully focus on one thing at a time. This is due to a limit we call the cognitive load &ndash; usually four to seven items such as words or numbers. What is actually happening during your version of multitasking is your brain is switching from one task to another really fast. That has three consequences: we waste a lot of time, we are more likely to make mistakes and we become stressed more easily.<br /><br />&#8203;To avoid this, start training your brain to focus on one task for short periods of time. One method is the Pomodoro technique &ndash; do nothing but your chosen task for 15, 20 or 30 minutes, followed by a break of five, 10 or 15 minutes, where you can do whatever you like. If you&rsquo;re struggling, start by trying five minutes of uninterrupted work, followed by a five-minute break, three times during the day. Then increase those focused work intervals to 10 minutes, 15 minutes and so on.</span><br /><br /><strong><font size="4">4 Break tasks into small steps</font></strong><br /><span>Before trying the Pomodoro technique, break tasks into small steps that can be done in one uninterrupted work session. If a project seems overwhelming, it activates our brain&rsquo;s pain centres and makes us more likely to procrastinate. Small steps also help the executive centres of the brain, which need specific commands to complete a task. If these aren&rsquo;t in place, they waste precious energy analysing the job as a whole.</span><br /><span>&#8203;</span><br /><strong><font size="4">5 Reward yourself for achieving tasks</font></strong><br /><span>Productivity is important at work because completing tasks activates the reward centres of the brain. Even the tasks you would normally find boring give you a buzz of dopamine once they are finished, creating a sense of achievement, pleasure and motivation. Plus our brain blood vessels are dilated when we are enjoying what we do, which provides the brain with more fuel. When you are enjoying your work, your brain is at its best in terms of your efficiency, communication with colleagues and clients and imagining great new ideas.<br /></span></div>  <span class='imgPusher' style='float:left;height:0px'></span><span style='display: table;width:auto;position:relative;float:left;max-width:100%;;clear:left;margin-top:0px;*margin-top:0px'><a><img src="https://www.mybrainduringtheday.com/uploads/2/6/5/1/26515057/published/pngwing-com-orig.png?1611080698" style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 10px; border-width:0; max-width:100%" alt="Picture" class="galleryImageBorder wsite-image" /></a><span style="display: table-caption; caption-side: bottom; font-size: 90%; margin-top: -0px; margin-bottom: 0px; text-align: center;" class="wsite-caption"></span></span> <div class="paragraph" style="display:block;"><span><br />&#8203;Article from The Guardian -&nbsp;</span><a href="https://www.theguardian.com/small-business-network/2017/aug/18/productive-at-work-neuroscientists-advice-multitasking" target="_blank">Original article</a></div> <hr style="width:100%;clear:both;visibility:hidden;"></hr>]]></content:encoded></item></channel></rss>