Why the F*ck Can't I Change?
Insights from a neuroscientist to show that you can

Banish bad habits for good and transform your life with this ground-breaking new book from neuroscientist and behavioural coach Dr Gabija Toleikyte.

Most of us want to change something about ourselves - our stress levels, weight, relationships, or our performance at work. Change is hard and emotional but it’s not as tough as you think.

In this life-changing book, Gabija takes us on an eye-opening journey through the extraordinary human brain, explaining the science behind what makes us tick. 

---

BUY KINDLE EDITION

BUY BOOK

BUY AUDIOBOOK

AS SEEN IN:

Dr Gabija Toleikyte

---

Dr. Gabija Toleikyte is a neuroscientist, lecturer, and performance and wellbeing coach. She is currently a lecturer in psychology at Sheffield Hallam University. Gabija completed her PhD at University College London on the neuronal basis of memory and navigation and her PhD findings were published in one of the highest impact research journals – Nature Neuroscience – in 2017. Prior to that, she undertook award-winning academic research on Parkinson’s disease at the University of Helsinki. 

During her PhD Gabija has also qualified as a business coach soon started developing unique neuroscience-based coaching tools. By now Gabija has successfully coached over a few hundreds of academics, businessmen, professional athletes, corporate executives, entrepreneurs, charities on work performance, effective leadership, goal clarity, career transition, work life balance, assertiveness, fearless public speaking, building constructive relationships at work and other topics.

With practical tools and simple tips, Gabija shows how you can make change happen:

What the brain needs to create new habits

The eight types of emotion and how to take control of them

The magical power of motivation and how to boost it

Simple ways to improve productivity
​
The secret to strengthening relationships

WHY THE F*CK CAN'T I CHANGE

Inspiring and enlightening, Why the F*ck Can’t I Change uses neuroscience and behavioural analysis to show you how you can train your brain to make change last.

BUY KINDLE EDITION

BUY BOOK

BUY AUDIOBOOK

What readers are saying

⭐️⭐️⭐️⭐️⭐️ 
Milo’s Library
It opened my mind in every aspect possible… A game-changer… I'm a new person after reading this book… I want to thank Gabija for writing this book the way she did, you helped me overcome everything I was afraid of

⭐️⭐️⭐️⭐️⭐️ 
Mama’s Book Ramblins’
"I highlighted entire pages… I will absolutely be returning to this book again and again for advice"

⭐️⭐️⭐️⭐️⭐️ 
A Good Book 'n a Brew
"A fascinating book. When a neuroscientist starts explaining to you in layman terms how your brain works… you sit up and take note."

⭐️⭐️⭐️⭐️⭐️ 
Goodreads reviewer
"A fabulous book that everyone should read! Our minds are often our own worst enemy and it can be difficult to understand just why we think the way we do… A must have book to support mental health."

⭐️⭐️⭐️⭐️⭐️ 
Goodreads reviewer
"It really highlighted to me just how much my brain really puts a barrier between myself and my goals… an eye-opening experience"

⭐️⭐️⭐️⭐️⭐️ ​
Goodreads reviewer
"I would recommend this to anyone who is struggling, feels stuck, or who wants to create better habits and results!"

BUY KINDLE EDITION

BUY BOOK

BUY AUDIOBOOK